Illustration of Splatter

BE A TRENDSETTER!

By: Destiny Solomon-Thomas

CONCEPT:

BE A TRENDSETTER!

Lead the way with your fit... Get Mix & Matching!

Spray Can Illustration

cOLLECTION:

This collection will consist of Mix & Match items only.


PLT already have a collection of Mix & Match items, why not expand this collection but in an innovative way?


…also, this is a fun way to engage with your audience.


One of PLT's competitors: ASOS, successfully sell Mix & Match items across their product catalogue.

The perfect match:

coi leray

The perfect match:

  • Coi Leray is an American music artist that has rose to fame in the recent years.


  • She refers to herself as 'Big Trend Setter'.


  • She is known and loved for her sense of style. It is different, quirky and cute! Along with her confidence as a petite model.


  • Coi Leray has a unique fashion sense. Bringing this style and concept to PLT would be a game changer!


  • The collection will consist of Mix & Match items with a twist. These styles are inspired by Coi Leray.


  • Coi has 7.2 million Instagram followers (with an engagement rate of 3.31%), 1.73 million subscribers on YouTube and 11.2 million followers on TikTok.


  • She has collaborated with a number of big name artists including: Nicki Minaj.


  • She is the perfect match (no pun intended) for this campaign!

SOCIAL MEDIA:

Ways in which PLT can promote the product range to potential customers and the social media audience as well as creating a new way to engage with the social media following.

Concepts:


  • Which one of our fits should be nominated for the Trendsetter awards? (showcased either with a carousel post or single image showing both fits)


  • View our teams submissions for the Trendsetter Awards (showcased with a carousel post)


  • The photos published online will be consistent with the video shoot/photo shoot concept.



(All concepts can and should be presented as a video also. Either Reels, TikToks, YouTube shorts... or even better, ALL of them!)

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Video Concept:

The idea:


Scenes of the promotional video should portray Coi’s personality. Using a green screen to place Coi in different settings and using her music as the soundtrack.


Video inspirations:


I like the concept of the left video and the artwork & effects of the right video.